According to a study

Some days ago, the internet picked up on one of the very reasons I love market research. A quote, somewhat sarcastic, but build on the eagerness to learn, that shows what market research - among other things - is or can be about.

The belief to research consumers, to research the market, to research trends and evolution, to allow people to not only quote your study or research, but make decisions based on your insights, your recommendations - that is what market research is about.

We help brands to make better decisions, faster.

If you want to quote a study for your presentation, it doesn't matter if it's a sales pitch, a PhD defense (or other papers, articles or books) or speaking to an audience on an event, you can improve it by referring to research in a story-telling way of doing so.

To make an even better impression, here are 3 ways to take it to the next level:

1. Use a percentage

According to a study, 87% of statistics are made up

2. Add 'recent' to the mix

According to a recent study, 83,4% of statistics are made up

3. Show a simple (easy to read and understand) graph

According to a recent study, 81% of statistics are made up

Which statement do you believe?

Credits to (sources): REBRN, see way more

4 Market Research Quotes

Neil Alden Armstrong (1930 - 2012) was an American astronaut and the first person to walk on the Moon. He was also an aerospace engineer, naval aviator, test pilot, and university professor.

Byron Sharp is a Professor of Marketing Science at the University of South Australia. He is also the Director of The Ehrenberg-Bass Institute for Marketing Science, one of UniSA's research institutes.

Zora Neale Hurston (1891 - 1960) was an American folklorist, anthropologist, and author. Of Hurston's four novels and more than 50 published short stories, plays, and essays, she is best known for her 1937 novel Their Eyes Were Watching God.

Wernher Magnus Maximilian, Freiherr von Braun (1912 - 1977) was a German and American aerospace engineer and space architect.