Emoji are understood globally, are an informal way to talk to consumers and can lighten the mood . It’s thus no surprise one of the trends in 2015 for brands is to use Emoji in communication, with famous examples such as McDonalds, Taco Bell or the #EndangeredEmoji campaign by WWF . Emoji even have a global celebration day: ‘World Emoji Day’ on June, 17.
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1: ‘Abused Emoji’, http://www.engadget.com/2015/06/04/abused-emoji/
2: Emoji on Marketing Week, http://www.marketingweek.com/2015/07/21/are-emojis-becoming-marketers-go-to-global-language/
3: Endangered Emoji, http://endangeredemoji.com/
4: Research on 7400 Belgium consumers, August 2015, GfK Belgium