Some days ago, the internet picked up on one of the very reasons I love market research. A quote, somewhat sarcastic, but build on the eagerness to learn, that shows what market research - among other things - is or can be about.
The belief to research consumers, to research the market, to research trends and evolution, to allow people to not only quote your study or research, but make decisions based on your insights, your recommendations - that is what market research is about.
We help brands to make better decisions, faster.
If you want to quote a study for your presentation, it doesn't matter if it's a sales pitch, a PhD defense (or other papers, articles or books) or speaking to an audience on an event, you can improve it by referring to research in a story-telling way of doing so.
To make an even better impression, here are 3 ways to take it to the next level:
1. Use a percentage
According to a study, 87% of statistics are made up
2. Add 'recent' to the mix
According to a recent study, 83,4% of statistics are made up
3. Show a simple (easy to read and understand) graph
According to a recent study, 81% of statistics are made up
Which statement do you believe?
Credits to (sources): REBRN, see way more